A "time-travel", while people recognizing AM.IXAM they seem to see a purely exclusive high-level customization one more time. The quiet in the noble, the extreme detailing craftsmanship, AM.IXAM on the stage surpasses the meaning of clothing, which is more like a spirit, or the designer’s spirit of enthusiastically pursuing and loving high-level customization. If this year''''s China International Fashion Week has different surprises and highlights, then what AM.IXAM brings must be restoring classics of advanced customization,
The success of the show, not only benefits from efforts of the co-founders of AM.IXAM - internationally renowned designer Ma Ying and Cai Yan, but also from their unremitting love of this industry, as well as a backstage supporter, Suzhou Huqiu Wedding Dress Mall. In other words, as a partner, Huqiu Wedding Dress Mall and AM.IXAMdirect this “time-travel” show together on the China International Fashion Week stage.
Talked about their cooperation, we need to throw back to one month ago when Huqiu Wedding Dress Mall completed the gorgeous upgrade. Occupying 300,000 square meters, the Mall became one of the largest domestic wedding fashion industry base, even in the whole Asia. The Mall is not willing to only serve as a “lessor”, which devotes to drive the integration of wedding industry service platforms.
Mr. Gu Weichun, the head of the Mall, takes quality as top priority, "new" Huqiu Wedding Dress Mall invited a large number of well-known brands settled. Although AM.IXAM is a new brand, the pure spirit of Paris advanced customization and “original” as its founder, Ms. Ma Ying has consistently adhered to, make the brand definitely chosen by Mr. Gu.
If the first step of cooperation is the settlement, then their showing on China International Fashion Week could be called a heavy strike of brands collaboration. As an important event of domestic clothing industry, although it is not the first time to see brands collaboration, this is the first connection between two different type industry pioneers.
This not only illustrates the importance of China International Fashion Week for them, but also shows that in the future they are likely to engage in deeper cooperation, no matter what the form is, it will bring an unprecedented attempt to the whole industry.
As the world-renowned designer Ms. Ma Ying talked about " AM.IXAM is a new brand, but also is a brand with pure ”micro-customization” concept. I expect a lot to the brand, in particular, AM.IXAM not only continues my personal pursuit of the advanced customization spirit, but also delivers the provocation of original design as I wish.
.Huqiu Wedding Dress Mall ‘s support and respects of original design made us quickly became partners. I wish China would have more Wedding Dress Mall like Huqiu, and stick together to create a better space of Chinese clothing industry, especially original design brands.
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